Delivery As A Service in Nigeria

7 min read

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Delivery as a Service (DaaS) is a relatively new business model that has emerged in the Nigerian market in recent years. This model involves outsourcing delivery logistics to a third-party provider, allowing businesses to focus on their core operations while leaving the delivery of goods to experts.

Introduction: E-commerce in Nigeria

The growth of e-commerce in Nigeria has made the need for reliable and efficient delivery services more important than ever before, making DaaS an attractive option for many businesses.

The Nigerian market for delivery services is estimated to be worth over $9 billion, with significant potential for growth in the coming years.

With the rise of e-commerce platforms like Jumia, JiJi, and Konga, the demand for fast and reliable delivery services has become increasingly important.

This has led to the emergence of several DaaS providers in Nigeria, all seeking to capitalize on this growing market.

One of the leading DaaS providers in Nigeria is Kwik Pik Delivery Service, a last-mile delivery platform that connects businesses with independent, reliable, and verified riders.

Founded in 2022, Kwik Pik uses a proprietary algorithm to match delivery requests with the nearest available rider, ensuring speedy and efficient delivery. Our delivery services are fast, reliable, and affordable, and is set to launch in different states across Nigeria.

Another major player in the Nigerian DaaS market is Gokada, a motorbike hailing and delivery service that initially started as a ride-hailing service but pivoted to delivery services in response to the COVID-19 pandemic.

The rise of DaaS in Nigeria has provided a significant boost to the e-commerce industry, enabling online retailers to reach a wider audience and deliver goods more efficiently.

The convenience of online shopping has made it increasingly popular in Nigeria, with consumers increasingly turning to e-commerce platforms to purchase goods and services. However, the lack of reliable and efficient delivery services has been a major obstacle to the growth of e-commerce in Nigeria.

DaaS has helped to bridge this gap, making it easier for businesses to deliver goods to their customers.

How To Boost Your Online Business with Delivery as a Service

In the rapidly evolving world of e-commerce, efficient and reliable delivery services are crucial for the success of online businesses. With DaaS, you can streamline your logistics, enhance customer satisfaction, and ultimately drive growth. So, let's dive in and uncover the steps you need to take to integrate DaaS into your online business strategy.

Step 1: Assess Your Delivery Needs

Before embarking on your DaaS journey, it's important to evaluate your specific delivery requirements. Consider factors such as delivery range, package dimensions, delivery speed, and any specialized handling needs. Assessing your needs thoroughly will help you choose the right DaaS provider that aligns with your business goals.

For example, if you operate a global online marketplace with diverse products, you might need a DaaS provider that offers international shipping services and customizable packaging options.

Step 2: Research and Choose a Reliable DaaS Provider

Once you understand your delivery needs, it's time to research and select a reputable DaaS provider. Look for providers with a strong track record, positive customer reviews, and a wide range of delivery options. Consider their delivery network, technology infrastructure, and ability to handle peak periods.

For instance, if you run a fashion e-commerce store that experiences high order volumes during seasonal sales, partnering with a DaaS provider that can efficiently manage increased demand will be crucial to ensure timely deliveries.

Step 3: Integrate DaaS into Your E-commerce Platform

To fully leverage the benefits of DaaS, it's essential to seamlessly integrate it into your e-commerce platform. A good example is Kwik Pik. This integration will allow for real-time order tracking, automated shipping label generation, and automatic updates to customers regarding their order status.

By incorporating DaaS into your platform, you provide your customers with a seamless delivery experience, which is vital for building trust and customer loyalty. A smooth integration also minimizes the chances of shipping errors and improves overall efficiency.

Step 4: Optimize Packaging and Shipping Processes

Efficient packaging and shipping processes are essential components of successful DaaS implementation. Optimize your packaging materials to ensure they are durable, secure, and cost-effective. Consider environmentally friendly options to align with sustainability goals.

Additionally, establish streamlined shipping procedures to minimize errors and delays. Leverage technology to automate label printing, package weighing, and manifest generation. By optimizing these processes, you can improve operational efficiency, reduce costs, and enhance customer satisfaction.

Step 5: Leverage Advanced Tracking and Analytics

To stay on top of your delivery operations, take advantage of advanced tracking and analytics tools offered by your DaaS provider. Real-time tracking allows you and your customers to monitor shipments at every stage, ensuring transparency and proactive communication.

Analytics tools provide valuable insights into delivery performance, allowing you to identify areas for improvement. By analyzing data on delivery times, customer feedback, and return rates, you can optimize your delivery strategy and make data-driven decisions.

Step 6: Offer Flexible Delivery Options

Customer convenience is paramount in the world of online shopping. By providing flexible delivery options, you can meet the diverse preferences of your customers. Offer choices such as same-day delivery, next-day delivery, and time-slot selection.

For instance, if you run a grocery delivery service, allowing customers to choose delivery windows that align with their schedules will enhance their overall experience and satisfaction.

Step 7: Prioritize Customer Support

Exceptional customer support is a vital aspect of successful DaaS implementation. Be proactive in resolving delivery-related issues promptly and communicate with customers effectively. Keep them informed about any delays, changes in delivery status, or tracking information.

By providing top-notch customer support, you can build trust and loyalty, turning first-time buyers into repeat customers.

Bonus Step: Hire a Marketing Agency

To further optimize your online business and maximize the benefits of DaaS, consider hiring a marketing agency. A marketing agency can help you develop comprehensive marketing strategies, target the right audience, and drive traffic to your website. They can also assist in crafting compelling copy, optimizing SEO, and managing online advertising campaigns, ensuring your brand reaches a wider audience.

A well-implemented DaaS strategy, along with the support of a marketing agency, can be a game-changer, propelling your online business to new heights in today's competitive e-commerce landscape.

Benefits of Delivery-as-a-Service in Nigeria

  1. Faster delivery service.

One of the key benefits of DaaS in Nigeria is the ability to offer faster delivery times. Traditional courier and logistics companies in Nigeria often have long delivery times, which can be a significant inconvenience for businesses and customers.

DaaS providers, like Kwik Pik, leverage technology to offer faster and more efficient delivery services, helping to meet the needs of businesses and consumers alike.

2 Affordable Service

DaaS in Nigeria can offer businesses affordable delivery options. Traditional courier and logistics companies in Nigeria often charge high fees, which can be a significant barrier to entry for businesses. DaaS providers have disrupted the market by offering more affordable delivery options, making it easier for businesses of all sizes to access delivery services.

3 Real-time tracking.

Unlike the traditional courier service, businesses can track their delivery in real-time through the technological applications of DaaS platforms. This will reduce delivery delays and distractions as riders/pilots have more time to focus on the road.

However, the growth of DaaS in Nigeria has not been without its challenges. So, let's explore some of them.

Possible Challenges Of DaaS in Nigeria

The biggest challenge facing DaaS providers in Nigeria is the lack of adequate infrastructure.

Poor road networks and limited transportation options can make it difficult for DaaS providers to offer fast and efficient delivery services, particularly in rural areas.

This can lead to delays and additional costs, which can impact the profitability of DaaS providers.


In conclusion, delivery as a service (DaaS) is a rapidly growing business model in Nigeria, driven by the rise of e-commerce and the need for reliable and efficient delivery services. DaaS providers like Kwik Pik have disrupted the market by offering faster and more affordable delivery services, leveraging technology to overcome traditional barriers to entry.

By implementing comprehensive security protocols and leveraging technology to improve efficiency, DaaS providers can continue to grow and thrive in the Nigerian market, driving economic growth and improving the lives of businesses and consumers alike.

Download the Kwik Pik app:

User Apps: iOS| Playstore

Rider Apps: iOS| Playstore