The Importance of Real-Time Delivery Tracking

5 min read

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It’s difficult to agree on which is worse: Delays in deliveries or Lost packages. But one thing is certain, real-time delivery tracking can help to avoid both.

Real-time delivery tracking is a vital tool for delivery as a service (DaaS) providers, as it offers a variety of advantages that improve efficiency, increase customer satisfaction, and strengthen overall operations.

In this article, we’ll explain what real-time tracking means, why it is important and how to use Kwik Pik to track packages.

What is Real-Time Tracking?

Real-time tracking is the ability to monitor the location and status of an asset or person in real-time, as events unfold.

It utilizes technologies like GPS, RFID, and cellular networks to provide continuous updates on the whereabouts and condition of the tracked object.

However, real-time delivery tracking is the ability to monitor the movement of goods and vehicles as they travel through the supply chain.

It is also achieved using a combination of GPS technology, sensors, and software that provides continuous updates on the location and status of your packages.

Why is It Important?

There are billions of deliveries being made every day in the world. These packages cumulate into millions of money and must be monitored as they move in the supply chain, especially during peak seasons and holidays.

Real-time delivery tracking allows the deliveries to be monitored and provides several other benefits for logistics companies and their customers, including

  • Enhanced Visibility and Transparency

Real-time delivery tracking gives up-to-the-minute information on the location and status of deliveries. This granular visibility enables proactive management of their supply chains, identifying potential issues early on, and making informed decisions to optimize delivery routes and schedules.

  • Improved Customer Satisfaction

It empowers logistics providers to offer customers a transparent and seamless delivery experience. An example of a logistic provider that allows real-time tracking is Kwik Pik. Customers can track their package using the Kwik Pik app in real-time, receiving accurate ETAs and updates on any delays or unforeseen events. This transparency builds trust and confidence in the logistics provider's services.

  • Reduced Risk of Loss and Theft:

Reducing the risk of loss or theft during deliveries is another benefit of real-time delivery tracking. By tracking the location of packages, providers can identify deviations from planned routes or unexpected stops, allowing for timely intervention and loss prevention.

  • Streamlined Operations and Cost Savings

Real-time tracking data can be integrated with logistics management systems to optimize route planning, reduce fuel consumption, and minimize unnecessary delays.

  • Enhanced Security and Compliance

Real-time tracking can be integrated with security systems to ensure compliance with regulatory requirements. This can be particularly important for sensitive or high-value cargo, providing an added layer of security and peace of mind.

  • Improved Decision-Making and Predictive Analytic

Tracking data provides valuable insights into supply chain trends and patterns. You can leverage this data to make informed decisions about resource allocation, route optimization, and future planning.

  • Enhanced Customer Support and Proactive Communication

Logistics providers can proactively address customer inquiries and concerns with the information from the tracking data, reducing customer frustration and improving overall satisfaction.

  • Competitive Advantage and Market Differentiation

It’s important to stand out in business and real-time tracking is your opportunity in logistics. You can offer robust real-time tracking capabilities, gain a competitive edge and differentiate yourself in the market.

How to Track Packages Using The Kwik Pik App

As a Kwik Pik user, we make it easy for you to track deliveries with these 4 steps:

  1. Open the Kwik Pik app and log in to your account.

  2. Tap on the "Track a package" tab.

  3. Insert Tracking ID.

  4. Tap on the "Search for package" button.

The Drawbacks of Missing Real-Time Delivery Updates

The absence of real-time delivery tracking poses significant challenges for both businesses and customers in the logistics industry.

Impact on Businesses:

  1. Inefficient Operations: Without real-time tracking, businesses lack visibility into the movement of their shipments, making it difficult to optimize routes, manage fleets effectively, and identify potential delays or issues. This leads to inefficiencies, increased costs, and potential disruptions in the supply chain.

  2. Poor Customer Experience: Customers are left in the dark about the status of their deliveries, leading to frustration, uncertainty, and a lack of trust in the company. This can result in increased customer support inquiries, negative reviews, and a loss of repeat business.

  3. Reactive Problem-Solving: Without real-time information, businesses are often forced to react to problems after they occur, rather than proactively preventing them. This can lead to costly delays, lost shipments, and damage to customer relationships.

Impact on You, the Customer:

  • Uncertainty and Anxiety: You're left in the dark about the progress of your deliveries, unsure when your orders will arrive. This can cause anxiety and frustration, especially for time-sensitive items or valuable purchases.

  • Lack of Control: You have no way of knowing when your packages will arrive, making it difficult to plan your schedule or make arrangements for receiving deliveries. This lack of control can be a significant inconvenience, especially if you have a busy schedule.

  • Increased Risk of Missed Deliveries: Without real-time tracking, you may miss deliveries if you're not home when the courier arrives. This can lead to additional costs for rescheduling deliveries or picking up packages from depots.


The absence of real-time delivery tracking creates a ripple effect of challenges for both businesses and customers. Implementing real-time tracking solutions can significantly improve the overall logistics experience for all parties involved.

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